Make sure to mark where your seat goes before removing it and wiping off the post. Keeping the chain clean gives you better ride performance.Giant Bicycles – Not “Too Big to Succeed” Clean the chain: If the chain on your Giant is dusty or muddy, wipe off as much grime as you can and reapply chain lube if needed.Lube the cable guide: The derailleur cables should be cleaned out and lubed to prevent friction and allow for more precise cable adjustment. When you’re one of the biggest kids on the block it’s easy to become a target. ![]() When you’re big and Taiwanese in the bicycle world, overcoming a stigma of the “Wal-Mart bike” is even harder. Giant Bicycles proves that big isn’t necessarily bad. Giant has demonstrated that despite its size – over 5 million bicycles across 12,000 stores and close to $1 billion in revenue – it can still be innovative and a “player” in the competitive road and mountain bike markets. Giant was founded in 1972 and remained content to be purely a shadow manufacturer that made bikes for other brands like Schwinn and Nishiki. ![]() But the growth in cycling in the early and mid-1980s sparked a move by Giant to become its own brand and compete for the lucrative sales market in the above-$200 price range. ![]() Maybe Wal-Mart by today’s standards, but in 1983 a $300 bike was pretty mid-range, especially in the mountain bike arena.īecause Giant had a strong base of technical infrastructure and engineering talent, it was able to introduce cutting-edge materials and new design ideas at affordable prices that smaller firms could not match.
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